Transform your escape room profitability with growth strategies from Lockme’s Bartosz Idzikowski, Zolitopia’s Zoltan Papp, and ad strategist Daniel Toth.

Navigating today's competitive escape room market requires transitioning from a passionate creative to a data-driven business executive. At Conference & Expo 2026, three industry heavyweights will unpack actionable frameworks to eliminate operational bottlenecks, leverage decade-long market trends, and turn digital marketing into a predictable revenue engine.

Unlocking Market Trends with Bartosz Idzikowski

As the co-founder of Lockme (the premier escape room booking marketplace) and ER Champ, alongside designing popular board games like Escape Tales, Bartosz Idzikowski brings unmatched perspective backed by over 900 played rooms. 

Rather than relying on guesswork, venue owners will learn how to analyze a decade’s worth of aggregated player behavior, shifting group demographics, and booking patterns. This data-backed session offers clear guidance on which room themes drive long-term profitability and where player demand is heading over the next decade.

Escaping Owner Burnout and Restructuring with Zoltan Papp

Running clueQuest - the UK’s longest-operating escape room - and founder of the consultancy Zolitopia, Zoltan Papp has spent over ten years advising operators globally and speaking at top events like Transworld and Up the Game. 

Zoltan addresses the common trap of owner burnout - juggling prop maintenance, web design, and customer service simultaneously. Presenting a raw, real-world case study, he details an eight-week turnaround that fixed broken conversion tracking, overhauled underperforming web systems, and built an infrastructure that allows a venue to run smoothly without constant owner intervention.

Building High-ROAS Advertising Funnels with Daniel Toth

With a background in software development and more than ten years of experience scaling e-commerce brands, digital marketing strategist Daniel Toth specializes in measurable acquisition systems for commercial venues. 

Daniel breaks down how to stop wasting budget on ineffective ad campaigns by aligning Google and Meta ad spend directly with real-time room capacity. Operators will gain a clear playbook for running target-rich B2B campaigns to secure lucrative corporate team-building clients, filling off-peak weekday slots, and accurately measuring Return on Ad Spend (ROAS).

Connecting with these experts offers the practical tools needed to shift from daily operational survival to sustainable, long-term commercial growth.