A journey of fearless creativity, bold ideas, and reinvention in the escape room world.
What if innovation wasn’t about choosing between being first… or being the best?
What if the key was daring to try the impossible?
In this energizing, TEDx-style talk, Nataša Potočnik—founder of Enigmarium® and trailblazer of the escape room industry in Slovenia—shares bold, unconventional projects that challenged the status quo, broke new ground, and even melted a few igloos along the way.
From the first gamification of an actual castle (allowing six groups to play simultaneously), to transforming a national museum into an immersive experience (and winning Slovenia’s top museum award), to escape rooms in nature without electricity or gamemasters—where goats and cows became part of the story—and to Sensperience®, the best Slovenian game, a groundbreaking blindfolded adventure where you navigate the story, guided by sound, scent, and touch—Nataša proves that when creativity meets courage, the limits disappear.
But creativity alone is not enough.
It’s not just about creating something once—it’s about nurturing it, refreshing it, and continuously pushing boundaries to keep it alive and stay ahead.
And that is the secret to lasting success.
This is not promoting Enigmarium’s projects.
This is a call to action.
To never stop dreaming.
To never stop creating.
To never say: it’s impossible.
Bio:
Nataša Potočnik is an experience designer, co-founder of Enigmarium®, and president of GIZ ER.SI, the Slovenian Escape Room Association. A pioneer in the immersive entertainment space, she has spearheaded internationally awarded projects, from snowy igloo escape games to nationally recognized museum exhibitions. With a passion for storytelling and bold innovation, she’s redefining what escape rooms—and creativity—can be.
